Archive JAGERMEISTER

JAGERMEISTER 35%

Liqueurs Herbales, Germany, 70cl, Ref: 3324

Jägermeister (which means huntmaster in German) is a liqueur made with medicinal plants that is bottled at 35% ABV. It was invented in 1934 by Curt Mast. The recipe, which includes 56 herbs, is a secret. The liqueur is made in Wolfenbüttel in Lower Saxony

The Jägermeister logo shows a stag’s head with a cross shining between its antlers. The cross is a reference to Saint Hubert, the patron saint of hunters.

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Jägermeister literally translated as « Hunter Master » is a liqueur made from 56 medicinal plants at strength of 35% ABV. First elaborated by Curt Mast in 1934, the Jägermeister recipe and its ingredients are kept a secret until now. It started to be commercialized in 1935 as an herbal remedy easing cough and digestion. In 1973 Jägermeister associate with German football, especially Eintracht Braunschweig by becoming the first brand placing their logo on the team’s Jerseys. Having tried to diversify multiple times, the brand has decided to refocus on its core activity – the production of Jägermeister, now distributed in over 100 countries.

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