Must-have sakes

The world of traditional Japanese alcoholic beverages is both rich and diverse. It is the result of more than a thousand years of experimentation and cultural exchange with Japan's neighboring countries. Much like its demanding and refined cuisine, Japan has developed a unique drinking culture. Nurtured over the centuries, this tradition has become a strong symbol of national identity. In Europe, however, Japanese alcoholic drinks, such as sake nihonshu, remained largely unknown for a long time, unlike Japanese cuisine, which has been gaining widespread popularity in recent years. This growing enthusiasm can be attributed to the rise of authentic Japanese restaurants in major cities, as well as the emergence of a new generation of consumers who are curious and eager to explore new taste and scent experiences. Another factor also plays a role: the decline in alcohol consumption in Japan, a trend that can also be observed in France. In response, Japanese producers are refocusing on tradition and crafting high-quality products, which they now readily offer beyond their usual markets.