TAG AT WHISKY LIVE 2024
Published on September 8, 2025
Whisky Live 2024: The TAG Village Growing Bigger to Celebrate the 20th Anniversary of the Show
Whisky Live 2024 marked a milestone by celebrating the 20th anniversary of the renowned spirits show, and once again the TAG Village showcased its strength and convivial spirit. A true pioneer in the world of spirits, TAG offers an innovative and creative vision, blending the art of tasting with unique concepts, and drawing in curious enthusiasts year after year.
This year, the TAG Village welcomed 10 iconic brands ready to showcase their creations: Portofino Dry Gin, La Piautre, Titanic Distillers, 1423 Spirits, Sab's, Bear Brothers, Distillerie du Mont Blanc, Winestillery, Fielden, and Abbaye de Maredsous. Visitors had the chance to taste a wide range of spirits—gin, whisky, liqueurs, vermouth, vodka, and rum—each reflecting a unique universe and distinctive craftsmanship.
The TAG team was also present behind the TAG Bar, showcasing its own creations: liqueurs, non-alcoholic spirits, mezcal, vodka, and much more. Visitors were able to discover original combinations and engage with a passionate, visionary team that embodies the avant-garde of the spirits world.
Also featured were Strato, Iessi, La Mer Blanche, Cardenxe, Mataroa, Alkkemist, Match Tonic Water, Prince Explorer, Travellers Cocktails, Ramo de Rosas, Favignana, Vinmouth, Cérès, 327, Ojo de Dios, Belle Gnôle, La Note Sauvage, Tempera, Cobrafire, Nino sin Amor, Everleaf, La Conspiration, Skinos...
The Cocktail Street also came alive with the creations of the TAG Village brands. Portofino Dry Gin presented a reimagined version of the Paloma, a fresh and original cocktail that won over enthusiasts eager for new experiences.
Alongside this bold creation, the Italians 9diDante & Fiol took palates on a journey with their refined cocktails made with vermouth and prosecco, bringing a festive and elegant Mediterranean touch.
Between tastings, encounters, and discoveries, the TAG Village offered an unforgettable experience, blending conviviality, expertise, and innovation. This anniversary edition confirmed that TAG remains an essential stop at Whisky Live—ever bigger, ever more dynamic, and always a tremendous success with the public.
With this edition, Whisky Live 2024 once again proved that the world of spirits is in constant evolution, and that avant-garde thinking and creativity lie at the heart of every experience brought by TAG.
