Founded in 2024, Yaju is a French brand specializing in the creation of rice-based spirits, combining French artisanal expertise with traditional Korean inspirations. Unique spirits are crafted in Charente, carefully produced from organically grown rice.

The brand’s ambition is to reinvent rice spirits by showcasing the richness of an Asian heritage still little known in Europe, enhanced by the excellence of the French terroir. Each sip is an invitation to travel, blending authenticity, elegance, and modernity. In 2025, the first French soju will be launched.