Founded in 1938 in Caracas by Alejandro Hernandez and Luis Toro, Pampero is a rum that reflects the know-how and traditions of Venezuela. Each Pampero reference is an authentic expression of the region, guaranteed by the Denominación de Origen. Renowned for its passion for craftsmanship and authenticity, Pampero is founded on strong values inspired by the llanero, Venezuela's legendary cowboy.