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Umeshu is a traditional liqueur that has been made by Japanese families since ancient times by macerating ume (Japanese plums) in distilled sugarcane spirit. Founded in 1914, Choya is the most well-known umeshu producer in Japan. Its liqueurs are allowed
Profile: syrupy, slightly acidic. Plums in all their forms: partially dried, very ripe and perfectly sweet. Notes of spices (cinnamon) and almonds.
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Founded in 1914 and specialising in the production of plum liqueur since 1959, Choya is the number 1 brand of umeshu in the world and well-known throughout Japan. Often translated as “liqueur” or even plum “wine”, umeshu is in fact a traditional drink celebrating a fruit that is unique to Japan. Traditionally difficult to find in Europe, Choya currently markets various premium and exclusive bottlings: using neutral spirit, each batch spends two years in a vat before being bottled, with no artificial sweeteners or colourants, at an ideal ABV of 17%.
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