WHISKY MAGAZINE Numero 49

WHISKY MAGAZINE & FINE SPIRITS - N°49 - Winter 2012
Every sector of activity has its great men, visionaries or tutelary figures, brilliant inventors or outstanding merchants. Of course, the wonderful world of spirits has not escaped this phenomenon, and continues to do so. John Walker, the Chivas brothers, Jack Daniel, Richard Hennessy, Jean Martell and Facundo Bacardi are just a few examples, but there are probably dozens who have left their name on a bottle at one time or another. Some more successfully than others. However, like many products created and developed by man, an eau-de-vie is the result of a number of interventions, skills and decisions. Behind each name, which has become a brand name (that's the famous 's'), little hands are busy behind the scenes planting, harvesting, processing, brewing, distilling, bottling and selling. These still* figures are well worth a little time to get to know better.